Poster Research

GREAT GATSBY:

For our poster promotional package, we decided on having a main poster, but also having single posters so the target audience can see more of the characters.


HAIRSPRAY:

For our main poster we want to split the four images of the main characters into a main image and showing all the characters on one poster. We thought this was an ideal poster as the audience can see all the characters effectively.

Moral Panics

As this video explains, the media is blamed for moral panics due the REpresentation. Cartoon magazines, Films, even music artists are blamed for the actions the public carry out.

As our film is set in the 1950's we would have to consider the moral panics the public feared of in the 50s.
- Drugs and Alcohol
- Young sexual women
- Gun Crime
- Murder



STANLEY COHEN-  'Folk Devils and Moral Panics'
 A moral panic occurs when "[a] condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests"

. Those who start the panic when they fear a threat to prevailing social or cultural values are known by researchers as moral entrepreneurs, while people who supposedly threaten the social order have been described as "folk devils"


Moral Panics have several distinct features.
GOODE + BEN-YEHURDA, moral panic consists of the following characteristics...

. CONCERN- There must be awareness that the behaviour of the group or category in question is likely to have negative impact on society.
. HOSTILITY- towards the group in question increases, and they become "folk devils". A clear division forms between "them" and "us"
. CONSENSUS- Though concern does not have to be nationwide, there must be widespread acceptance that the group in question poses a real threat to society. It is important at this stage that the "moral entrepeneurs" are vocal and the "folk devils" appear weak and disorganised.
. DISPROPORTIONALITY- The action taken is disproportionate to the actual threat posed by the accused group,
VOLATILITY- Moral panics are highly volatile and tend to disappear as quickly as they appeared due to a wane in public interest or news reports changing to another topic.

Questionnaire Results

Questionnaire results from annie7069

From this questionnaire, we got results that would show us what and who would be our target audience for RENDEZVOUS.

Synopsis

Synopsis of other Noir Films:


DETOUR (1945)

A New York piano player hitches a ride to LA to see his girl. He gets a ride from a man who mysteriously dies. A femme fatale threatens to turn him in for the supposed murder unless he assumes the identity of the dead man to collect an inheritance. Black & White.   


I like how they establish this film and the characters- as the Detective in Film Noirs are always known to be involved around women- and clearly from this synopsishe is already in a 'relationship' but then a femme fatale gets involved. In Film Noir there is always crime and murder and this is already mentioned in the synopsis so the target audience who watch these films for the action and drama will be enticed.










IMPACT (1949)

A two timing wife and her lover conspire to kill her husband. Plans go awry and the lover gets killed and the husband leaves town. Black & White.

I think that this synopsis is too short, also it gives the whole plot away without giving any mystery to what happens in the end. It is also simple, from this it does not sound interesting at all- it just explains how a murder fails and the woman is blamed. 

'Rendezvous' Synopsis:

Bridgette and Raymond have everything they could possibly want, except for an unhappy marriage. Bridgette then seeks out for a love affair with a deceiving detective, who also is seeing a young femme fatale, this is all gets found out but who will end up hurt the most?

Filming Industry

All well known films will most likely be under the six large media conglomerates. These large Hollywood studios dominate the film industry in the cinemas with mass audiences watching their films.

Hollywood studios have either created or bought their own independent brands, which are run seperately from the studio and most likely 'non mainstream' films. For example, 'MIRAMAX' (owned by Disney) and USA Films (owned by Universal). In the real world we would like a film to be involved within the independent companies that are owned by the large conglomerate studios, mostly because the funding and distribution would be larger-scale.
PROS-
. Non-mainstream films may recieve more attention from 'serious', 'high art critics'
. Some stars may work in the non-mainstream film because of the high art status
. Our film may be seen in independent film magazines and festivals

We are in the midst of making our promotional package for our film "Rendezvous". In reality we would like to require the help from an independent company such as Working Title Productions to produce, exhibit and distribute our film. As we would be able to show our Noir film in independent art houses and cinemas.

The funding would come from BFI, National Lottery - there will also be funding from the conglomerates- as Working Title Productions is owned by Universal who will fund our film.

Film Pitch

Our Film Pitch:






Film Pitch on powerpoint (slideshare) which is easier to view and read:

Our film pitch from annie7069


Our Film Pitch broken down and explained through this prezi, also with an risk assessment.

Target Audience

From our genre and the time it is set in, also from our questionnaire results we have found that couples who are quirky and love things vintage would love this genre of film.

Also, females who are quirky and love vintage styles would love this film due to the love but also the drama that runs throughout the film.

Target audience moodboard from rosieallen97