Empire

EMPIRE is a well known film magazine owned by THE BAUER - the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal, United Kingdom as well as in USA and Mexico.

The purpose of EMPIRE Magazine is to: "To provide indispensable insight into cinema, from recent blockbusters to classic films."

The audience for EMPIRE is mostly made up from ages 15-44.

So films that are on the covers for this magazine would be perfect for our film "RENDEZVOUS" as the target audience is from 15+.

 

Target audiences for EMPIRE is made up of E Unemployed, students as the age range starts from 15+

 

 

 

 Mainly for this audience, I would think that the target audience for both this film and the magazine article are aimed at 18+ male audiences, but also females.

Props List

In Film Noir there are many props that serve as iconography for the audience, these props are what the audience looks out for when watching the film.

In our teaser trailer we want to involve all the sort of iconography that the audience would be looking out for when watching the teaser. This will attract audiences into watching the film as they will know from the iconography what type of genre of the film it is.

LIGHTING:

The use of low/high key lighting can represent the character and their status or if it is a negative or positive portrayal of the character. 

CHIAROSCURO:

Chiaroscuro is an Italian artistic term used to describe the dramatic effect of contrasting areas of loght and dark in an artwork, when applied to film noir it helps give the picture detail, depth and helps draw attention to certain objects, characters and parts of the face.

VENETIAN BLINDS: 

Blinds are used in film noir to highlight the secretive nature in the plot, that they are hiding in the darkness. 

SILHOUETTES:

The image of the person, object or scene represented as a solid shape of a single colour, usually black, it's edges matching the outline of the subject. In film noir it creates a sense of mystery, stealth and of the unknown. 

CIGARETTES (SMOKE):

Cigarette smoke can be used to good effect in film noir, adding white to otherwise dark scene. Nearly everybody smokes in film noir, it seems to be a natural thing for the detectives and even the femme fatales to do.

Film Magzine Research

Ideology

The values and beliefs perpetuated by the majority within a society may be described as DOMINANT IDEOLOGIES --> usually that of a
. WHITE
. EDUCATED

. HETEROSEXUAL
. CHRISTIAN
. MALE-CENTERED
perspective










LEVI STRAUSS theorised that all narratives were based on conflict through finding the BINARY OPPOSITIONS in texts where dominant ideology can also be found.

Ideologies are not fixed- they change and mutate. Dominant ideologies tend to 'swallow up' and absorb any threats to the order.

Hegemony- this process by which dominant ideology was able to naturalise aspects of how society is organised and this was achieved through control of cultural practises.

According to Stuart Hall - there nay be other ways that other part of the audiences may read the text this can be through an oppositional reading. Or that the film itself has oppositional ideologies... the text is constructed to represent a different viewpoint od life and society; these views are an alternative to mainstream views.

However, in our film it will have dominant ideology due to the lifestyles of the character's.

Young female vs old female
love vs hate
unfaithful vs faithful
male vs female
rich vs poor

Risk Assessment

A2 Media Risk Assessment from rosieallen1997

Analysis of "The Great Gatsby"(2013) Teaser Trailer

The first shot from the teaser trailer is the production company- with the well established "Great Gatsby" background which is the background of all the posters. The audience watching instantly know this is "The Great Gatsby" trailer, also the production company "Warner Brothers" is a well established and well known production company- so the audience know they will be watching a film that is properly filmed and funded by a conglomerate.

The first shot of the film's teaser trailer are establishing shots of New York in 1922- which shows the iconography of the time period the film is set in. Whilst this montage of New York establishing shots are running, there is a voice over to set the scene. The voice over is by Toby Maguire- one the of main actors in the film, also mainly the audience that have read the F. Scott Fitzgerald novel will know that it is narrated by "Nick Carraway" who is played by Maguire. 

What first sets the scene of where the film's location shots will be is Gatsby's mansion. The establishing shot sets the scene for the audience.

There are medium shots of two of the many main actors in the plot here to introduce the characters and actors playing them. The shot of the two, "Jordan Baker" and "Nick Carraway" suggests instantly to the audience there may be a relationship or friendship of some kind. 

Teaser trailers will mostly consist of fast paced montage shots, throughout this trailer there are many. One of them is when the characters are all repeating the name "Gatsby" which highlights the film's title. The repetition of the word suggests he is an important person. 

The first time in the trailer we see the most famous actor in the film, is 40 seconds in; also because this actor is one the important characters, there is an anticipation for his first shot. The camera is at a low angle to highlight Gatsby's power and dominance over the other characters in the film.

The Director's name is put early into the film's teaser trailer due to Luhrmann being well known as an actor. Audiences may watch the film to view his adaptation for the novel itself, and the earlier adaptation of "The Great Gatsby" film.

There is a shot/reverse shot between the two main actors as this part shows the beginning of their love affair. There is great emotion in the scene where the two meet, this is also reinforced by the sound of thunder in the background to show that something great is about to happen.

The Director is well known for his great adaptations in these two films, he has also worked with Leonardo DiCaprio once before in the film "Romeo and Juliet"

The trailer's pace is fast throughout, there is a party scene to highlight what the film is about- and audiences can recognise basic iconography of that time period. 

The first actor to be listed is Leonardo DiCaprio who is the most well known actor of them all.

Secondly, Tobey Maguire is listed as one of the most well known actors in the film.

This is shortly followed to introduce his character as "Nick Carraway"

One of the least well known actors, a newly introduced is Carey Mulligan who is one of the main characters.

She is then introduced as her character "Daisy Buchanan", who "Jay Gatsby" pursues a love affair with.

This is highlighted by the hands under the table shot, as it suggests a forbidden love and that this relationship is hidden. 

The main title screen is then introduced at the end of the trailer.

A mid-shot of "Jay Gatsby" himself, with the background being the party suggests that this man is lonely as he watches over relationships and friendships form at his parties. Also the last shot of the most well known actor further anticipates the audience to watch a film he is cast in. 

The billing blocks proceed to inform the audience on any additional information.

"Heist" (2001) Poster Analysis